Effective communication in any professional setting can be a challenge. The world of policy, procedures, and training materials is often mired in dense documents that, let’s be honest, could cure insomnia. So, how do we make critical information engaging and accessible? By diversifying how we communicate.
A significant portion of professional communication is written—policy handbooks, standard operating procedures, desk guides, and training manuals. Historically, this has meant a lot of reading. But as technology advances, so too must our approach to sharing information. Instead of relying solely on text, digital aids can link to relevant documents, videos, and interactive training modules. This shift allows for a richer communication experience that accommodates different learning styles. As Bauer and Erdogan (n.d.) note, "Information-rich channels convey more nonverbal information," making them inherently more engaging.
Videos, in particular, have been a game-changer. Rather than static screenshots in technical documents, video demonstrations allow for both verbal and non-verbal communication to reinforce key points. Think of it like the difference between reading a spaceship manual versus watching a flight simulation—you’re far more likely to understand and retain the information when you see it in action. Some videos focus solely on process demonstrations, while others incorporate speakers who utilize facial expressions and gestures to emphasize key points, helping to create a more personal and engaging experience.
Another critical factor in effective communication is the channel through which information is delivered. Traditional channels like email, memos, and meetings have their place, but with teams spread out across different locations, digital platforms are essential. Many organizations have historically relied on tools like Microsoft Teams, SharePoint, and OneDrive for communication and document sharing. These platforms provide chat, video conferencing, file storage, and collaborative workspaces.
However, as needs evolve, so do the tools. Enter Zoom. While many think of Zoom as just a video conferencing tool, it has expanded to include a full-fledged communication suite. Given its widespread adoption during the pandemic, it made sense for many workplaces to transition to Zoom Phone, Zoom Contact Center, and now Workvivo—a platform that combines internal communication, engagement, recognition, and resource sharing into a single space (Zoom Communications Inc., n.d.). This move allows organizations to consolidate separate communication channels into one integrated hub where desk guides, short videos, and discussion forums coexist.
The ultimate goal of this approach is to provide a comprehensive and user-friendly communication experience. By pairing written documentation with video content, interactive platforms, and engaging digital tools, we can transform what might otherwise be a dry and overwhelming information dump into something dynamic and accessible. After all, effective communication isn’t just about sending a message—it’s about making sure it’s received and understood. And if we can make it just a little more engaging in the process? Even better.
References
Bauer, T., & Erdogan, B. (n.d.). Different Types of Communication and Channels. In An Introduction to Organizational Behavior. Retrieved January 23, 2025, from https://courses.lumenlearning.com/suny-orgbehavior/chapter/8-4-different-types-of-communication-and-channels/#:~:text=The%20organizational%20status%20of%20the,%2C%2039%2C%20161%E2%80%93178.
Gerson, S. J., & Gerson, S. M. (2016). Technical communication: Process and product (9th ed.). Pearson Education. https://mbsdirect.vitalsource.com/books/9780134118277
Zoom Communications Inc. (n.d.). Product overview. Workvivo. https://www.workvivo.com/product/
No comments:
Post a Comment